FRISK DIGITAL · FICTIONAL TRADE WEBSITE CONCEPT< All ten concepts
WHAT MATTERS IS WHAT'S UNDER IT.

A roof protects
more than
a house.

Before choosing a color or a new roof, understand the one you have. Start with its condition, the details that keep water out and a scope you can read.

Build a roof checklist
Illustrative architectural photograph
Repair or replace? 01 ↘The hidden details 02 ↘Your material options 03 ↘
01 / START WITH AN ASSESSMENT

A new roof isn't
the only answer.

A localized problem may call for a repair. Widespread deterioration, recurring leaks or an unsuitable installation may change that conversation.

Ask what was found, where it was found and why the proposed work addresses it. Clear photographs and a written scope make the decision easier to follow.

02 / THE PARTS YOU DON'T ALWAYS SEE

More than
the surface.

Roofing works as an assembly. These are some of the details worth discussing before agreeing to the job.

Flashing

Transitions around walls, chimneys and penetrations need their own plan for managing water.

The roof deck

Understand how damaged sheathing will be documented and priced if it is uncovered.

Ventilation

Review the attic and roof assembly rather than assuming more vents are always better.

Cleanup

Access, landscaping protection, debris removal and a final walkthrough belong in the scope.

03 / CHOOSE WITH THE WHOLE HOUSE IN MIND

The right look.
The right application.

Appearance is only one part of the choice. Roof slope, structure, local requirements, manufacturer instructions and your budget all matter.

Asphalt shingles

Compare the proposed product and complete installation system, not just the color sample.

Metal roofing

Discuss the panel profile, fastening approach, detailing and suitability for your roof.

Specialty materials

Weight, structure and detailing may require a more specific assessment before selection.

04 / BEFORE YOU DECIDE
Can a stain inside tell us where the leak starts?

Not reliably. Water can travel before it becomes visible inside. The roof and related areas need to be assessed to trace the source.

Should I climb up to take photographs?

No. Keep your observations to a safe location on the ground. Leave roof access to people with the appropriate training and equipment.

What belongs in the estimate?

Materials, removal, underlayment, flashing, ventilation work, disposal, exclusions and a clear process for hidden damage or other changes.

REPAIR OR REPLACE? FIRST, GET THE EVIDENCE.

Make the recommendation
easier to understand.

A roofing decision should be supported by more than a number at the bottom of a quote. Build a checklist of the evidence and scope details you still need.

What prompted the conversation?
What information do you already have?
Which conversation are you preparing for?

Do not climb onto the roof to complete this checklist. These answers cannot determine whether a repair or replacement is needed.

Know what you're
putting over your home.